6% off respondents, down away from history year’s twenty-five%). Playing turned into next-best markets (eleven.9%), with Football (8.6%). Along with at the 8.6%, Travelling and you may Lifestyle was only a couple-thirds due to the fact well-known a course for respondents in 2010 than history. Nearest and dearest, Parenting & Family (eight.6%) as well as . Immediately after a giant drop this past year, Conditioning rebounded quite to an excellent 7.6% share. not, brand new celebrated alter this season is new expansion of the category we now have entitled Almost every other to cover 34.1% of respondents (more than anybody group). This covers every other vertical conceivable and you will is short for the many participants we’d for the questionnaire.
We observed a rise in the fresh new percentage of our respondents whom services ecommerce areas as opposed to those that simply don’t
You will find once again observed a widespread globally a reaction to so it year’s survey. 19.5% away from respondents originated from Asia (APAC) (14% when you look at the 2023) and one 19.5% originated the usa (16% in 2023). 14% of our participants come from Africa (31% in 2023), 10% during the South usa (4% during the 2023), and you can 8.6% out-of European countries (8% inside 2023). twenty-eight.5% define the area due to the fact Other (28% 2023). Its very possible that really respondents exactly who picked Other already been from Canada, Mexico, or other components of North america.
The bulk of our respondents came from relatively quick communities, that have 35.6% symbolizing organizations having less than 10 team. 21.5% had ten-fifty professionals, several.3% 50-100, fourteen.2% 100-step 1,000, and you will 16.4% originated highest enterprises with over step 1,000 teams. Continue reading %s